Placebo, and how it can change your experience of pain and birth
By Sophie Fletcher, Clinical Hypnotherapist and author of ‘Mindful Hypnobirthing’ (Vermillion 2014)
@mindfulmamma  www.facebook.com/mindfulmamma
Did anyone see Horizon on BBC 2 last Monday, the 17th February? Itâs still on iplayer so I urge you to watch if it you can. The headline is Placebo, but itâs much more than that, it teaches us about the power of suggestion.  Something us hypnotherapists have known about for years.
A placebo is a suggestion. You are told something will make you better, so you believe that you are being offered a drug or vitamins that will improve your situation in some way. There is overwhelming evidence that demonstrates, in different ways, how when you think you are getting better, whether that be improving physical performance, reducing pain with an intervention, or even taking a drug you know to be a placebo, your body makes actual physical changes in line with the suggestion of what that placebo is meant to do.
The chemistry in your brain changes, just because of how you think! Â Placebos, have given us insight into the profound changes our beliefs and expectations can make in the chemistry of our brain.
This means that if I were to give you a drug and tell you that it would get rid of morning sickness, but it was in fact a capsule filled with cornflour, you would more than likely see an improvement in your morning sickness. This is not to say that you arenât experiencing morning sickness and itâs all in your mind, what it shows is that if you are experiencing it, your brain is able to make adjustments to the chemistry in your body that reduce that feeling of nausea.  Purely on the suggestion that it can.
What happens if you give a negative suggestion?
Even more interesting is the power of ânoceboâ. If I were running a randomised drug trail I would have to tell you about the side effects of the drug you were receiving, even if you were receiving the placebo. Research shows that this suggestion also causes chemical changes in the brain, and that people receiving a placebo experience the side effects of the real drug. This is called nocebo. You can read a lot more about this in Prof Irving Kirsch’s book ‘The Emperor’s New Drugs”. Â Kirsch used Freedom of Information to extract trials from drug companies that hadn’t been published and he dissected them, particularly in relation to antidepressants. This was the book that really helped me get to grips with the extent to which the effects of placebo were understood but hidden from us.
The role of expectation and suggestion.
The programme also talked about the role of expectation in the experience of pain. If I were to tell you that something is painful, you will be more likely to experience pain even if there is none. Evidence now also shows that how we think about pain, actually can overpower strong opiate drugs such as remifentanyl, which in some hospitals is offered through an IV in labour.  In a study by Irene Tracey (2011) she was able to demonstrate that if the volunteers in the experiment were told that the pain would increase because the pain killer was being removed, the pain did increase, even though the pain killer was still being administered in the same dose as before. Yet if they were told that they were being given the pain relief even when they were not, they felt less pain and the front part of the brain became more active.  This is an area associated with endogenous pain modulatory system, including the anterior cingulate cortex, which releases dopamine and your bodyâs own natural opoids. On the other hand,  if you are given a negative suggestion around pain, or of side effects, it activates the area of your brain more associated with anxiety and increased levels of pain, the hippocampus, in particular the amygdala.  You can read more about expectation and pain here.
Pretty amazing, I think.
So what has  placebo this got to do with birth?
So how does this type of suggestion relate to birth? A great deal and sadly itâs completely under explored, trials that are set up to explore the role hypnosis can play in birth preparation, rarely take account of the nature of hypnosis, suggestion and the subtleties of how it works, but Iâll talk about that in another blog.
First of all if you are told to expect pain, you are likely to trigger activity in the hippocampus and amygdala during birth, the part of your brain associated with anxiety and increased levels of pain. This is also known as your limbic system.
Placebo and positive suggestion.
On the other hand, imagine that you have been given the positive suggestion by your doctor or midwife that birth is completely normal, that itâs perfectly manageable; perhaps messages from the society around you tell you that it’s just an intense pressure and it didnât last long. Or you were given a drug during labour and told it was an epidural, even though it wasnât, what would happen? I know anesthetists that have said on siting an epidural, but not administering it, women say, âoh thatâs so much better, oh thatâs wonderful thank youâ, assuming that the epidural has gone in and is working. I know many midwives who agree that women ring up or come in complaining of stomach upset; when they are examined and told they are in active labour, their pain suddenly goes through the roof, âthey canât copeâ or âthey need an epiduralâ.
What role does hypnotherapy play in placebo and birth?
Hypnosis is a vehicle by which we can ethically use the power of suggestion with the full knowledge of our clients. Brain activity measured while people are in hypnosis and receiving a pain stimulus shows that a different part of their brain is activated during a state of hypnosis, decreasing sensations of pain.  In fact, the Horizon programme showed someone who was prepared for, and underwent, a wisdom tooth extraction using hypnosis.
Preparing for birth using hypnosis, makes absolute sense, it is based on genuine contemporary research around expectation, belief and the extraordinary power of our minds to alter our experience in each and every moment. Â When you take a class you lean about this research, you learn how to harness the power of suggestion, to make subtle changes in your birth preferences that shift how suggestions can be made to you, as well as powerful techniques which reduce activity in the amygdala (mindfulness) and increase activity in the area of your brain which triggers your own natural painkillers (hypnosis).
You can read more about the power of suggestion, placebo and pain in my new book âMindful Hypnobirthingâ and by attending one of our Mindful Mamma classes, which show you how you can use hypnosis to create a positive experience of birth.
If you are interested in the power of our minds to change how our bodies react you can also read David R Hamilton’s ‘How your Mind Can Heal Your Body’Â Â which includes lots of evidence based information on how placebo works.
Prof Irving Kirsch’s book ‘The Emperor’s New Drugs‘, is fascinating and shows how his project to release drug trial information under Freedom of Information, exposed how powerful the placebo was.
If you know of any other interesting reads or blogs I would be very interested to know of them, so please post them below.
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